When NewsCred relaunched in January, TechCrunch called it ”The Ning for Newspapers” as it allowed users to create a combination news aggregation and opinion site, like your very own The Huffington Post. NewsCred has had several pivots in its three years of existence, but now it’s solely focused on B2B licensing deals and tirelessly helping to connect the dots between brands and online publishers.
“We’ve completley pivoted the company around. Now, we’re launching our next generation newswire. We’re helping publishers and brands get access to amazing content. Right now, their only option is going to AP or Reuters. We want our service to disrupt the industry,” says NewsCred’s Founder and CEO Shafqat Islam.
Let’s say Coca-Cola wants to run a series about music. Through NewsCred, Coca-Cola would have access to sources like Billboard.com, MTV News, The L.A. Times and Chicago Tribune as well as smaller music blogs. Revenue from the Coca-Cola deal is then split amongst the news sources in that package. Content producers don’t have to pay for anything; they simply receive a check at the end of the month. Islam says providers are making 6 figures a year off of NewsCred’s service and the company is on track to pay a few million dollars in syndication fees in 2012. “Content creators produce amazing journalism and they’re looking for non-display revenue. It’s a nice source of additional, incremental revenue,” he says.
Through NewsCred, the publisher or the blog also gains exposure, distribution and the company gets paid. Another New York City based startup named Contently is solving similar problems by helping brands outsource high-quality content from individual writers. Contently wants to put an end to content farms like Demand Media. Check out our launch story on the company here.
For brands and publishers, NewsCred charges a monthly API licensing fee for access to its content. The fee is based on the volume of news stories as well as the sources licensed. Content is customized, tailored and monetized through new advertising opportunities making it sound like a win-win. For larger publishers with a high volume of pageviews, NewsCred guarantees revenues. It’s an opportunity for big brand companies to save money on hiring a full-blown marketing staff or in-house editorial team while still positioning themselves as thought leaders in an industry.
“We’ve created a single platform for the world’s best journalism. And in doing so, we’re delivering millions of dollars of revenue back into the news ecosystem, and helping an important industry find new models to not just survive, but thrive.”
-NewsCred’s Founder and CEO Shafqat Islam (pictured below)
NewsCred raised a $750K seed round in September 2010 from Floodgate, IA Ventures and Naval Ravikant followed by a $4M Series A round in October 2011, led by FirstMark, with participation from Lerer Ventures, AOL Ventures and Advancit Capital (Shari Redstone) and participation from existing investors.
After launching a little over three years ago, Android Market has caught fire with downloads, hitting 10 billion over the weekend. Google’s mobile application store is now up to 1 billion downloads a month as growth is accelerating while the number of Android devices sold soars.
The Android Market didn’t pass the 1 billion download mark until July 2010, almost two years after it launched in October 2008. But growth has been particularly robust this year, going from 3 billion in March to 10 billion now. As we noted earlier, quarterly Android downloads have now eclipsed quarterly downloads in the iOS App Store , according to ABI Research. ABI said Android commanded 44 percent of overall mobile app downloads compared to 31 percent for iOS in the second quarter, thanks largely to its larger installed base. Google is celebrating the milestone by offering a bunch of apps for 10 cents for the next 1o days.
Apple’s App Store reached 10 billion downloads in January after launching in July 2008, several months ahead of Android Market. It’s still seeing a ton of downloads including a boost thanks to the launch of the iPhone 4S. But overall, it looks like Android Market will continue to grow at a huge pace and should eventually eclipse the App Store in overall downloads at some point. ABI said there are now 2.4 Android users to every one iOS user, and that ratio is expected to grow to 3-1 by 2016.
Apple, as we’ve noted before, is still the focus for most developers because it’s a better place to monetize apps. Research firm Ovum predicted iOS will still generate more in paid download revenue in 2016, with iOS making $2.86 billion compared to $1.5 billion for Android.
But as more developers increasingly make their money through free-to-use apps that monetize through in-app purchase and advertising, the growth in downloads on Android Market will only entice more development on Android. The platform still needs work to become more profitable for developers, but the download momentum is clearly there.
Related research and analysis from GigaOM Pro:
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